Choosing the Perfect Website Design Package for Your Small Business
Choosing the Perfect Website Design Package for Your Small Business
In today’s digital age, having a strong online presence is crucial for any business and especially for small businesses. If your local business is looking for ways to increase your online presence, the best place to start is with a well-designed designed website. A website is a key-component when establishing better presence online. This is because your website is your digital store-front. However, with so many website design packages available, how do you choose the right one for your business?
I want to show you in this article some different types of website design packages and how to choose the perfect one for your small business.
Types of Website Design Packages
Before we dive into choosing the perfect website design package, let’s first understand the different types of packages available.
Basic Website Design Packages
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Basic website design packages are typically the most affordable option and are suitable for small businesses or startups with a limited budget. These packages usually include a simple, template-based website with a few pages and basic features such as contact forms and social media integration. If you want a deep dive into this option, check out this article I wrote on affordable web design packages here.
Be sure to check out our Spark Starter Plan. It's an affordable web design package that provides your small business with a professional website.
Branding and Website Design Packages
Branding and website design packages are a step up from basic packages and are ideal for businesses looking to establish a strong brand identity. These packages include custom website design, branding elements such as logos and color schemes, and additional features like e-commerce integration and SEO optimization.
Our branding and website design package at Convirs Web Design starts out at $3,000.00. This is the perfect option to elevate your online presence and to clarify your message.
Monthly Website Design Packages
Monthly website design packages are a popular choice for businesses that want ongoing support and maintenance for their website. These packages typically include website design, hosting, and regular updates and maintenance for a monthly fee.
One of the great things about a partnership with Convirs Web Design is that we include support, web hosting, and regular updates with each of our websites. We want to make sure we give your small business what it needs to succeed online.
How to Choose the Perfect Website Design Package
Now that you have a better understanding of the different types of website design packages, here are some factors to consider when choosing the perfect one for your business.
Budget
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The first and most important factor to consider is your budget. Determine how much you are willing to spend on your website design and choose a package that fits within your budget. Keep in mind that a well-designed website is an investment in your business, so it’s important to allocate a reasonable budget for it.
Business Goals
Think about your business goals and how your website can help you achieve them. For any small business that does not have a website, I personally think it is best starting with a basic website design package. It is low risk and then you can gradually add to the website as time goes on. I understand how crucial it is to be able to spread out the cost over time for your business.
Any website package that Convirs Web Design offers will allow you to upgrade and customize the website at a later time. The reason we did this is to make sure it minimizes risk for small businesses when investing in a website.
Features and Customization
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Consider the features and level of customization offered in each package. If you have specific design or functionality requirements, make sure the package you choose can accommodate them. It’s also important to have a website that is unique to your brand and stands out from your competitors, so look for packages that offer customization options.
Support and Maintenance
If you don’t have the time or resources to maintain your website, a monthly website design package may be the best option for you. These packages typically include ongoing support and maintenance, ensuring that your website is always up-to-date and functioning properly. However, if you have the resources to handle maintenance yourself, a one-time website design package may be a more cost-effective option.
Reputation and Portfolio
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Before choosing a website design package, do some research on the company offering it. Look for reviews and testimonials from previous clients, and ask to see their portfolio of past projects. This will give you an idea of the quality of their work and whether they are a good fit for your business.
Real-World Examples of Website Design Packages
To give you a better idea of what to expect from different website design packages, here are some real-world examples:
Basic Website Design Package: Wix
Wix offers a basic website design package starting at $14 per month. This package includes a custom domain, hosting, and access to their website builder and templates. It also includes basic features such as contact forms, social media integration, and SEO tools.
Branding and Website Design Package: Squarespace
Squarespace offers a branding and website design package starting at $26 per month. This package includes a custom domain, hosting, and access to their website builder and templates. It also includes advanced features such as e-commerce integration, custom CSS, and unlimited storage and bandwidth.
Monthly Website Design Package: WebFX
WebFX offers a monthly website design package starting at $99 per month. This package includes website design, hosting, and regular updates and maintenance. It also includes advanced features such as SEO optimization, e-commerce integration, and custom design elements.
Who Should You Hire for Your Website Design Package?
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When it comes to choosing a company to handle your website design package, there are a few options:
Freelancers
Freelancers are independent contractors who offer website design services. They are often more affordable than agencies and can provide a more personalized experience. However, they may not have the resources or expertise of a larger agency.
Agencies
Agencies are companies that specialize in website design and development. They typically have a team of designers, developers, and marketers who can handle all aspects of your website design package. While they may be more expensive than freelancers, they offer a wider range of services and expertise.
DIY Website Builders
DIY website builders, such as Wix and Squarespace, allow you to create your own website using their templates and tools. While this may be a more affordable option, it requires a significant time investment and may not offer the same level of customization and support as hiring a freelancer or agency.
Takeaways
Choosing the perfect website design package for your business requires careful consideration of your budget, business goals, and desired features. It’s important to do your research and choose a reputable company with a strong portfolio. By choosing the right website design package, you can create a strong online presence for your business and attract more customers.
If you have any questions be sure to email me at trevor@convirswebdesign.com. I would be happy to answer any questions you have and it would be an honor to work with you and your small business.
Hope to talk to you soon.
Trevor Convirs | Owner | Convirs Web Design